inaam is an impact investing platform for young Australians. Adrian built its entire marketing architecture from scratch: the point of view, the brand, the website as marketing, and the pipeline that keeps shipping it. One architecture, told here in its own material.
The definitive call: young people do not wake up wanting a managed fund, they hit moments where money crosses their mind. So each inaam content series owns one of those entry points, and each series owns a real page on inaam.me. The POV decides the content, the content earns the trust.
The asterisk project: your money has an asterisk too. The series that reads your bank account's contradictions back to you.
The stuff nobody reads, investigated. Ten companies, ten deep dives into what they do with your money, your data and your trust.
Five pillars mapped to UN SDGs, 21 companies screened and updated quarterly. The receipts behind the word impact.
The founder story told straight: Nagpur, Johannesburg, a blockchain fund at 18, then inaam. Trust starts with a person, not a product.
An impact fintech site has exactly three jobs. Every page on inaam.me does one of them, and nothing else made the cut.
How we pick companies: the methodology, the ASIC-regulated wrapper, PDS and TMD linked wherever a decision gets made.
Instagram gets the hook, the site holds the depth: the series hubs and the learning lab guides that answer the actual question.
See how it works, then download the app. The gap between interested and invested is one screen wide, so the site keeps it that way.
Under the public site sits inaam-ops, the private engine Adrian built to run the marketing. Partnerships feed content and social, analytics reads what lands, and the engine ships the emails, decks and landing pages. Two layers, one flow.